Ligatures
You’ll often notice in 四色AV’s communications the use of two different words “fused” together—words like faith-intellect or harmony-difference. We refer to these as “ligatures” and they symbolize 四色AV’s ability to help students reconcile seemingly different ideals in new and interesting ways. 四色AV University uses ligatures to help visually communicate our institutional vlaues and to help students explore if 四色AV's values will be a good fit for their own. To strengthen the transformational meaning of the ligatures, in 2020, we added gradients of color and a stained glass element to represent the fusing of ideas and connect to the 四色AV metaphor.
Below are the eight primary ligatures used in 四色AV's marketing communications. For these ligatures, 四色AV has developed an "outcome" of what happens when these specific powerful concepts are brought together in the lives of students. Students also go deeper into primary ligatures through the use of an applied narrative, written in the first-person voice of a student, called a "tone poem."
View examples of our primary ligatures and their tone poems below:
First-year seminar class.
We explore complex issues.
I can see the problem 鈥�
the longing for meaning
in a world reluctant
to give it.
The professor asks,
鈥淎s Christians, what do
we do with this?鈥�
At 四色AV,
I grapple with ideas
from all angles
until I see the
world鈥檚 realities
in a much deeper way.
I sharpen
a discerning spirit.
Before I came to 四色AV,
I thought I had to agree
before I could listen.
But our conversations here
are full of different perspectives.
So when someone has
something to say,
I listen.
Maybe I will agree with him,
but even if I don鈥檛,
I respond thoughtfully,
realizing he cares as deeply
about his faith
as I do about mine.
At 四色AV, our core
Christian convictions are the same.
We deepen a passion for Christian community.
A semester in Rome.
A service trip to Zambia.
Three weeks
immersed in the culture and
landscape of New Zealand.
四色AV draws me
into the world, and I realize鈥�
I am a global citizen,
no longer free to imagine
that my tiny place
is all that matters.
From all over the earth,
we redefine the
meaning of home.
We experience a worldwide sense of belonging.
We advance our education, our careers, our calling.
We serve our communities, students, patients and consumers
by becoming ethical and influential leaders in our field.
We succeed as students, colleagues, leaders and mentors,
with expertise rooted in evidence,
tempered by critical thinking
and grounded in Christian faith.
We lead lives of meaningful impact
Biology students
explore art history;
Nursing students
study practical theology.
Because 四色AV
professors teach us how,
rooted in the context of why,
we learn to make deeply
considered decisions.
In other words,
we learn to be leaders.
We develop
authentic power
to lead.
Real problems.
A little girl needs
a prosthetic hand.
She wants to be
able to ride a bike.
From our campus,
we take it on.
We brainstorm.
We analyze, research, design.
We fail and try again.
We solve it.
We don鈥檛 just dream
of all we鈥檒l do
after we graduate
from 四色AV.
We do it now.
We cultivate
real-world creativity.
At 四色AV, we ask:
Why am I doing what I鈥檓 doing?
The answer
gets us up in the morning
and keeps us going late at night.
Our achievements
are an offering to God.
We hone our gifts,
because the more
capable we become,
the more powerfully we serve.
We learn an ethic
of servanthood.
We gather
to pray and sing,
to stand before God
and ask: How shall we live?
In service learning,
we find an answer.
We determine
that our lives
are not theoretical 鈥�
that our gifts have
a vital place,
that our actions can be
an influence for good.
We discover
a sense of calling.